SOAK is the first off-shoot of Healthy Hedonism, created by Nell Waters. Inspired by the fabled tales of the Roman Baths in ancient times, the entertaining and all-inclusive Sutro Baths infamous in San Francisco, and stories from cultures all over the globe from those who seek water, heat, and people to sweat out their toxins and soak up new life and new ideas, SOAK is the forward facing future on a timeless concept.