"Nell Waters is a pollinator... SOAK will be a place of connection, like the old Sutro Baths."
"There are more things to do in San Francisco than carry a cup of Ritual coffee around a leather-apparel store, so why shouldn't our tactically urbanized plots reflect that diversity?"
"The eponymously named Nell Waters wants to bring the public bath back to San Francisco with SOAK... This is not your quiet yoga retreat either. Cucumber eyepads not allowed."
NEW YORK TIMES
"The fabled baths... have been claimed by the denizens of the new New York, as shvitzing has joined shuffleboard, brewing beer and pickling as a pastime enjoyed by millennials as well as retirees."
"SOAK's mindful engineering may well inform the future of spa design in a city near you."
"The urban bathhouse called SOAK identifies with a changing urban landscape."