Who We Are

SOAK is being brought to life by a team of wellness experts, design professionals, hospitality veterans, city connectors, and bathing enthusiasts. We are Bay Area natives and transplants who value digital detox and genuine connection in an urban environment. 

Nell Waters

Nell Waters, founder of SOAK, is an entrepreneur, scotch enthusiast, educator, and native New Yorker who made San Francisco home in the late 1990s. She is a former wildlands fire fighter and the owner/founder of the award-winning studio Whole Body Tonic (2005-2014).


Campsyte is a land-sharing platform in San Francisco transforming vacant lots into smart interim communities, focused on modular units used to deploy where the need is greatest. Campsyte builds and operates smart modular spaces making it easy for lot owners to generate revenue and for renters to find unique communities. 


ParkLab is working with District Development to manage 4 acres of publicly-owned private space and to bring economic prosperity to Mission Bay that will improve commerce and increase pedestrian traffic.